Meet Sli.me Habit
Our Mission.
The Darkness, Our Light.
Peel back the layers of your born truth. Step into the habit of choosing the best in you. Rise fluidly and unapologetically — your blood is your fuel.
We are SLI.ME HABIT — a boundless, progressive movement in culture, fashion, and self-expression. Created in 2015, by Black and trans voices, built for every identity migrating toward visibility.
We exist for those who move through this world with purpose. For those who feel unseen, unheard, unspoken — this is your home.
Bathe in your righteousness. Feel the power of your regality. This is a habit with no shame. Only truth.
Our Meaning.
SLI.ME
The one period between the "I" and the "M" represent the space between the self and the community. First, you must focus on you, your truth, your growth. Then, you are empowered to embrace and uplift your SLIME—your homies, your circle of support, the ones who rise with you. The name SLI.ME is about balancing individual self-love and empowerment with the energy and strength that comes from community support.
HABIT
HABIT is more than clothing; it’s consistency. It’s the dedication to living a life of self-love and authenticity, continually choosing your best self. It’s about the habit of rising, the habit of showing up unapologetically every day. This habit is the lifestyle, the ongoing commitment to yourself and to your community—grounded in rebellion, self-expression, and strength.
"It's Them. Then It's You."
This powerful tagline speaks to the core of our values: first, we rise together, as a collective—SLIME—supporting one another. Then, when the community lifts you, you rise as your most authentic self, proudly and unapologetically. This duality is what makes the brand unique—supporting each other, then empowering the individual.